BridGen
[ABOUT]
BridGen is a collaborative board game for two to three people that balances playfulness with deep conversation. Players choose their value tokens and use the prompt card to share life experiences, using them to bridge gaps on the board. Faced with the challenge of building the bridge collaboratively, ultimately brings the divided lands back together.
Phoebe Yeh
AGEISM ISSUE
Resolution
”...Elders are often faced with a stereotype: as warm but incompetent...”
— Cuddy, A.J., Norton, M.I. and Fiske, S.T., 2005. This old stereotype: The pervasiveness and persistence of the elderly stereotype.
”... Rather than reviewing the difficulties of aging as the main challenge, the role of design should be to provide opportunities for people to age naturally and accessibly.”
— Emma Gieben-Gamal
— Cuddy, A.J., Norton, M.I. and Fiske, S.T., 2005. This old stereotype: The pervasiveness and persistence of the elderly stereotype.
”... Rather than reviewing the difficulties of aging as the main challenge, the role of design should be to provide opportunities for people to age naturally and accessibly.”
— Emma Gieben-Gamal
Ageism is a common but often invisible problem in everyday life. his prejudice shows that elders’ capabilities are frequently overlooked. Meanwhile, studies show that around 82% of adults aged 50 to 80 report experiencing ageism daily. However, ageism is often ignored or accepted as normal behaviour.
To challenge ageism, combining suggestions from experts, I identified that design for ageing could focus on creating opportunities for older adults to feel valued. Through sharing and communication across different age groups, it can help reframe age discrimination in society.
DESIGN CONCEPT
“A board game bridging generations, inspiring across-age communication to combat ageism “
Target group:
all age groups.
From kids over 10 to older adults over 90.
Goal
The game creates a playful space for intergenerational communication, where storytelling and shared values help challenge age stereotypes and build connections between younger and older adults.