About me
Phoebe Yeh


Product Designer
Graphic Designer
I’m a curious, craft-driven product designer who thrives on human-centered thinking and fast learning. From design and curation to community-led projects, I blend tradition with innovation to build meaningful experiences – and I’m always eager to collaborate across disciplines and bring ideas to life.

 
Education
BA Hons / University of Edinburgh, College of Art
Sep 2022 – May 2026

Degree in Product Design with an understanding of art, humanities, and social sciences fields, and extra knowledge of multi-design aspects.


ExperienceFreelancer | 2021 – Present

Fan-Art Painting Collection – Editorial & Graphic Design

  • Curated and designed a fan-art painting collection as a platform for creative storytelling
  • Led editorial layout and visual identity development, integrating diverse artworks into a narrative
  • Collaborated with artists to co-create promotional assets and prototype multi-format publishing strategies

Visual/Poster Designer & Docent | SOKA Art Innermost | Jun – July 2022


Incense Collection Exhibition & Fluctuation Installation

  • Designed key visual and promotional posters to communicate curatorial themes and enhance visitor engagement
  • Served as exhibition guide and speaker, facilitating audience interaction and interpreting cultural narratives through live presentation
  • Collaborated with curators and tea art practitioners to prototype sensory storytelling formats and spatial flow
Skills
  • Blender
  • Fusion 360 / CAD
  • Figma
  • Illustrator
  • InDesign 
  • Photoshop
  • C Plus Coding
  • Arduino IDE
  • Graphic design
  • Casting techniques
  • Woodwork 
  • Photography

Creative Innovations
Peer Mentoring Project | 2025
  • Mentored fellow students by sharing knowledge and personal experience, and providing academic and personal guidance
  • Delivered constructive feedback and encouragement, building confidence in five mentees through their studies and career journey.


The 32nd of April – Art Book Layout Design | 2025 
  • Participated in the Guangzhou Art Festival (GAF), contributing to artist connections and strengthening networks within the art and creative industries
  • Led design and production of a limited-edition original art book, in collaboration with an illustrator and producer.


Prescript to the heart – Art Book Layout Design | 2025 
  • Led layout design for a collaborative zine that was co-created with artists, writers, and content creators.
  • Built broader networks and impacts that drew more participation in the content-creating industry. 


Rinascimento – Art Book Layout Design | 2025 
  • Served as designer and product manager, designing the zine layout with printing companies in cooperation with artists and writers.
  • Sold over 100 copies and generated $10,000 in profit

Fan-Art Merchandise Development | 2022 – 2024
  • Led the full lifecycle of fan-art merchandise creation, from concept design to production and sales strategy
  • Conducted primary market research to identify consumer preferences, translating insights into commercially successful designs
  • Coordinated with manufacturers and suppliers to ensure quality, feasibility, and timely delivery of high-demand products


Product Marketing & Sales | 2020 – 2024
  • Gained hands-on experience in offline and online sales, including fairs and digital platforms
  • Leveraged customer surveys to forecast demand and align offerings with audience preferences
  • Generated over $14,000 in profit, demonstrating strategic insight and market responsiveness


Social Media Strategy & Execution | 2021 – 2025
  • Designed and implemented social media campaigns to elevate brand visibility and foster audience engagement
  • Utilized video storytelling and targeted ads to highlight merchandise, resulting in increased conversion rates and sales


APAIXONAR – Booklet Graphic Design Project | 2023 – 2024
  • Commissioned for a commercial graphic design project, overseeing layout and visual identity for a printed booklet
  • Designed cover graphics, content templates, and inner page compositions to ensure cohesive storytelling and brand appeal
  • Contributed to the marketing and promotional strategy, aligning visual design with audience engagement goals


EPHEMERAL – Project Lead, Art Book Design | 2022 – 2023
  • Led the design and production of a limited-edition art book, coordinating across artists, editors, and production teams
  • Achieved notable commercial success, selling over 500 copies and generating $20,000 in profit
  • Demonstrated innovation in managing interdisciplinary collaboration and scaling creative output into market-ready form


Illustration & Graphic Design Commissions | 2020 – 2025
  • Completed various commissioned design projects with customized visual solutions
  • Maintained effective 1-on-1 communication to meet client-specific needs





Design Works


Last Updated 24.10.37
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